Zomato's Mother’s Day Photo Cake Feature Fails To Strike A Chord With The Internet

As Mother’s Day draws near, platforms are rolling out creative ways to make the occasion extra special. Zomato, a leading food delivery service, has unveiled an innovative offering that has captured the interest of netizens: customised photo cakes. CEO Deepinder Goyal shared the exciting news on social media, revealing that he personally tried out the feature by ordering a cake for a colleague celebrating their decade-long tenure at the company.

“A more light hearted update for today – we just launched Photo Cakes on @zomato– now you can upload your picture and get a customized cake delivered in about 30 minutes. Tested the feature myself to congratulate Aashna on completing 10 yrs at @zomato. She joined Zomato a few days after she turned 20, and now co-leads the people/HR team at Zomato,” he wrote on X.

He also announced that while the feature is currently available in select areas of Delhi NCR, it will soon expand to other cities. “Hope you try out photo cakes as well — feature live in select areas of Delhi NCR, other cities coming soon! Big thank you to our restaurant partners for working with us so closely for this launch, in preparation for Mother’s Day,” he added.

The post sparked a lively debate among users, drawing a mix of reactions in the comment section.

“Add flowers and other gifts and this will be super helpful. Just on the lines how FnP and others have been doing, but hopefully at a better price,” suggested one user while another chimed in with praise, stating, “Also, a thoughtful and well strategised initiative. Really helps people stick to the app for all things food (and celebration).”

“That’s a delicious way to celebrate. Here’s to many more years of success for both Aashna and the Zomato team,” an individual hailed.

But not everyone was sold on the idea. One skeptic raised concerns about privacy, stating, “How will you manage customer privacy or you just pass customer photos to the bakery….”

“Somehow I find it creepy allowing it to cut. Bad omen,” read another comment.

“I don’t understand why we should cut ourselves or any family member and eat them ? What kind of concept is this?” pondered one individual.

“I hate such cakes. Who wants to cut their own photo/actual Body on cakes that too Birthday pe.. Simply hate it,” declared one commenter, expressing a strong aversion to the idea.